Upscaling the Uptown Brand

Our Team

Mahela Das

https://www.linkedin.com/in/mahela-das109

Davis Goldfeder

https://www.linkedin.com/in/davisgoldfeder

Nico Marino

https://www.linkedin.com/in/nicowmarino

Katherine Matlaga

www.linkedin.com/in/katherine-matlaga

Alicia Peng

https://www.linkedin.com/in/aliciapeng

Tyler Rudich

https://www.linkedin.com/in/tyler-rudich-h2p

Below is a collection of mockups our team created as concept art for ways to implement consistent brand elements for Uptown.

These consist of our "hero" graphic which implements brand colors, client provided keywords, and existing Uptown concept art.

Additionally, our team created a draft of a sidewalk design for our guerrilla targeting in which users can a scan a QR code, leading them to the Uptown Partners website. Through this, users can learn more about Uptown, annual events, and community engagement efforts.

The bottom graphics are examples of a banner for light posts around Uptown in order to clearly define the bounds of the Uptown area, as well as a poster promoting an annual event, Uptown Day. Both are intended to establish a defined area and identity for Uptown in order to instill a sense of unity and community for its residents.

What Does Uptown Day Look Like?

Food Vendors

Uptown Day will be an opportunity for local vendors to reserve tent spaces and promote and sell products such as food or drinks. This gives visitors something to explore and boosts relationship with surrounding businesses.

Live Mural Exhibits

In addition to existing murals, Uptown Day can be used as a day to reveal new murals or showcase artists in progress. Artists can also reserve tent space to sell smaller works to visitors in a craft show fashion.

Live Music

Uptown Day will also include entertainment from local bands. This gives visitors something to watch while they explore tents and exposure to aspiring musicians in the community.

Clean Up & Garden Events

In addition to clean up days throughout the year, this day can be an opportunity to plant or add to gardens around Uptown to beautify green spaces. This gets the community hands on involvement during a designated event.